Used Book Business Essay Example | Topics and Well Written Essays - 750 words

Used Book Business - Essay Example Location – Used book stores are best suited to be located in high traffic region. A store in the vicinity of a university or college will have added advantage. Shopping malls and popular hangouts are also preferred location for used book store. Proximity to new book store is also ideal. Manpower – A good number of people should be involved in the business to source, refer and negotiate the purchase of books from the initial owner to the prospective buyer. Over the counter sales has to be assigned only to book lovers who have an outgoing attitude, business aptitude and are personable. Training employees at various level of operation will enable them to handle the store in the absence of the owner. Promotion – It may be noted that used book buyer is usually not an in depth reader. Hence adequate marketing and promotional activities should be carried to bring in people to the store to browse through the used books. Design of the store – The used book store should have a clear show window with the arrangement of books in uncluttered style. Prospective buyers should be able to view the book and this is vital to attract passers by. Used book business can be started by selling the owner’s collection of books which forms the inventory on launch. The initial stocks can also include the books donated by relatives, friends and neighbors (How to Make It Big with a Used-Book Store). The short term objective of the store should be service oriented rather than aim to make huge profits. This earns reputation and future prospects for sale. The business should make sure to obtain positive feedbacks from customers and make courtesy communication to understand the pulse of the customers (Weber & Weber 2005 p.57). The next step is to search for prospective book sellers from whom books can be purchased at a low cost. Low cost books can also be gathered from goodwill stores, garage sales, church